11/11 aka Single’s Day — and it dominates the headlines with record sales year-on-year, but another company just stepped out to remind us that others are busy trying to close the gap.
JD.com, the perennial challenger to Alibaba’s e-commerce empire in China, just revealed its 11/11 figures for the first time. While not as high as
Alibaba’s 163.8 billion RMB ($25.3 billion) the company did process an impressive 127.1 billion RMB in GMV, which works out to around $19.14 billion
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